Customers questions = A year's worth of content

Ever spend hours staring at a blank screen trying to come up with your next email or LinkedIn post?

Meanwhile, your inbox is full of farmers asking the same questions over and over. Your phone has voicemails from prospects wondering about application timing. Your sales team is typing out the same explanations for the third time this week.

You already have all the content you need. You're just not seeing it yet.

Today, I'm going to show you how to turn those everyday customer questions into a systematic content engine for both your email newsletter and LinkedIn.

If one farmer asks about proper application timing for your product, fifty others are wondering the same thing but haven't asked yet.

That single question just gave you content that's relevant to a huge chunk of your audience/clients.

Most companies answer the question once, to that one person, and move on. They're leaving gold on the table.

The smart approach? Answer it publicly—in an email, in a LinkedIn post, in a blog—and everyone benefits. Plus, you never have to type out that same answer again.

Start mining your existing customer interactions

Your email inbox - Search for subject lines with question marks or phrases like "quick question" and "wondering if." What keeps popping up?

Your sales team's notes - What do prospects ask before they buy? These questions reveal the exact hesitations holding people back.

Your customer service records - What confuses people after they buy? This tells you where your onboarding may be having problems.

Your social media comments and DMs - What are people asking on LinkedIn or other platforms?

Set up a simple system where your team can drop questions as they come in. Even just a Google Doc works. Make it a habit, not a project.

Within a month, you'll have more content ideas than you know what to do with.

The basic framework is simple, take a real question and answer it thoroughly.

But make it engaging instead of boring

Start with the question itself. “A farmer asked me yesterday: 'Why isn't my soil test showing the nitrogen I applied?'" If readers have wondered the same thing, they're hooked.

Acknowledge why it's a good question. Don't just jump into the answer. "This is one of the most common points of confusion I see, and it stumped me too when I was starting out."

Give the complete answer, not the short version. In email, go deep. Explain the why, not just the what. On LinkedIn, you can give the shorter version and link to the full explanation in your newsletter or blog.

Add context or a story if possible. "I remember working with a farmer in Nebraska who had this exact issue..." Real examples make abstract concepts stick.

End with a related next step. "Now that you understand nitrogen uptake timing, next week I'll show you how to adjust your application schedule based on soil temperature."

One good FAQ answer can become:

Let's say a farmer asks: "When's the best time to apply pre-emergent herbicide?"

That could become:

Or if you're an agtech startup and a farmer asks: " How does your platform integrate with my existing farm management software?"

That could become :

One question. Multiple pieces of content. All addressing real farmer needs.

Group similar questions into themes like:

Each theme becomes a mini-series. Instead of random, disconnected content, you're building a logical progression that educates farmers systematically.

A Spring prep series might answer:

Four questions = four weeks of newsletter content + 12-16 LinkedIn posts.

When you create FAQ content, you stop getting the same questions repeatedly.

Farmers find answers in your previous emails. Your sales team says "check out last week newsletter where we covered that in detail." Your LinkedIn becomes a resource people bookmark and reference.

You're not just creating content anymore, you're creating efficiency for your entire operation..

Don't overthink this.

Pick the single most common question you got in the last month. Write an email answering it thoroughly. Send it to your list.

Then take that same answer and create a shorter LinkedIn post version. Post it.

That's it. You've just created your first FAQ content piece.

Next week, do it again with the second most common question.

Before you know it, you'll have a system that keeps your calendar full and your farmers educated.

Your customers are already telling you what they want to know. All you have to do is listen and share those answers with the world.

Beeflow is a biotech company that's revolutionizing crop pollination for commercial growers. They provide professional pollination services that go far beyond traditional beekeeping.

What makes them unique is their proprietary bee feeding tech. MaxPoll helps bees fly up to 7x more during cold weather, and ToBEE trains bees to target specific crops like blueberries or almonds. Combined with monitoring systems and data analytics, they've helped farmers significantly increase crop yields.

The good news:

Beeflow has a newsletter signup on their website, that's smart. They recognize the value of building an owned audience.

The problems I see:

The signup form has a yellow background that distinguishes it from the rest of the page, but it doesn't offer anything in return. No lead magnet, no preview of what subscribers get, just generic copy about "exclusive updates."

It doesn't speak to growers' specific pain points. Why should a blueberry farmer in Oregon care about "exclusive updates"? What problem will this newsletter solve?

Most farmers have been using traditional beekeeping for decades. Convincing them to switch requires building trust through education, explaining the science in farmer-friendly language, sharing concrete data, and demonstrating ROI.

Without an effective newsletter/educational content strategy, Beeflow relies entirely on their sales team to educate every prospect individually. From my point of view that's inefficient and limits their reach.

LinkedIn consistency:

While Beeflow has 16,000 LinkedIn followers, their posting appears inconsistent. For a company with groundbreaking technology, I think they should be dominating thought leadership in the pollination space.

Fix that signup copy to be specific and benefit-driven:

Something like: "Get weekly pollination insights that help you maximize yield and fruit quality. Learn from data across thousands of acres."

I would focus on four core content buckets:

Frequency: 3-4 times per week

Content mix:

Their website offers a "free pollination consultation" but no educational resources. I think they should develop some like:

These capture emails from growers who aren't ready to book a consultation yet, allowing Beeflow to nurture them until they're ready.

The best part about this approach? One deep piece of content can become multiple ones. A newsletter article can become a blog post, several LinkedIn posts, a video explanation, even a podcast episode. All from one core piece of content.

Newsletter topics:

LinkedIn posts:

Beeflow has incredible technology and a strong LinkedIn following. The opportunity is to make their newsletter more compelling and post consistently on LinkedIn with educational content.

By focusing on education first, they could build trust with skeptical growers, position themselves as pollination thought leaders, generate qualified leads, and scale their reach beyond who they can personally contact.

The growers who need their technology are out there. They just need to be educated on why biotech pollination is the future, and I believe Beeflow is the perfect company to teach them.

Found this helpful? Forward it to someone in ag who could use better content strategy.

Need help creating newsletters/educational content that actually converts? I help ag startups do this through strategic ghostwriting. Just reply to this email and let me know!

See you next Sunday!