What if every conversation you had with a farmer could become a series of high value posts?

Most us finish a great customer conversation and think "I should write about that someday." Then we never do. Or we try to remember what was said a week later and the insight is gone.

But customer conversations are the best source of content you have. Because farmers tell you exactly what they care about, what confuses them, and what keeps them up at night.

So today, I'm going to show you how to systematically extract content from every customer conversation and turn it into posts and newsletters content.

Let's dig in.

One of the biggest mistake you can make is waiting until after the conversation to think about content. By then, you've already forgotten the good stuff.

Instead, you need to know what to listen for.

Here are the six things to capture in real time:

Their exact objection. When they hesitate or push back, write down their exact words. Not your interpretation. Their words. "I'm not sure this will work on my soil" hits different than "concerned about soil compatibility."

The concept that confused them. If you had to explain something twice, note what it was and how you explained it the second time. That's your educational content right there.

The moment something clicked. There's usually a point where their tone changes. They say "oh" or "that makes sense" or they lean in. Write down what you said right before that moment. That's your hook.

The question they couldn't let go. Usually toward the end, they ask something they've been thinking about the whole time. This question reveals what actually matters to them.

The context of their operation. What are they dealing with right now? What just happened on their farm? What's coming up next season? This context makes your content specific and timely.

The language they use. Farmers have their own way of describing problems. "Planter isn't riding right." "Soil won't take water." "Spray window keeps closing on me." Use their language, not yours.

Most people only catch one or two of these. But if you're actively listening for all six, every conversation becomes a content opportunity. (Pro tip: If you can, record the conversation.)

Once you've captured these six elements, turning them into content is straightforward.

Here's the general structure:

Start with their words, not yours. Open with the exact objection, question, or phrase they used. This immediately signals to your audience that you understand their world.

Validate before you educate. If they raised a concern, acknowledge why it makes sense before offering a new perspective. If they had a misconception, show you get why they thought that way.

Tell the story of the shift. Whether it's an objection that got reframed, a concept that clicked, or an insight they discovered, focus on the movement from old thinking to new thinking. That's where the value lives.

End with application, not information. Give your audience something they can do, think about differently, or apply immediately. Don't just inform. Enable.

The difference between LinkedIn and newsletters is depth, not structure. LinkedIn posts are 200-400 words and should focus on one insight. Newsletters are 800-1200 words and can explore multiple angles of the same conversation, add frameworks, or include examples from other farmers facing similar issues.

But both follow the same principle: Try using their language, validate their thinking, show the transformation, and make it actionable.

Here are five questions to ask in every customer conversation that surface valuable content:

"What's the biggest challenge you're facing right now?" This gets you current, urgent problems. Use their answer for timely posts.

"What have you tried that didn't work?" This reveals common mistakes your audience is probably making too. Great for "what not to do" content.

"What surprised you most about [topic]?" Surprises make great hooks. If it surprised them, it'll surprise your audience.

"How do you explain this to other farmers?" This gets you their language and metaphors. Use these to make your content relatable.

"What do you wish someone had told you before you started?" This uncovers knowledge gaps. Perfect for educational content.

Don't just ask these and move on. When they answer, follow up. "Tell me more about that." "What do you mean by that?" The best content lives in the follow-up.

Here's the practical system to make this work:

During the conversation: Be ready to take notes. Every time you hear one of the six elements (objection, confusion, aha moment, question, context, language), write it down verbatim.

Right after the conversation: Spend five minutes circling the best pieces. Which ones feel most universal? Which ones surprised you? Which ones could you write about today?

Within 24 hours: Turn one of those pieces into a LinkedIn post using one of the four structures. The fresher the conversation, the better the post tends to be.

Once a week: Review your conversation notes from the past seven days. Pick the meatiest insight and turn it into newsletter content.

The key is speed. Don't let insights sit. The longer you wait, the less connected you feel to what they said.

Before your next customer conversation, print out the six things to capture and the five questions to ask. Keep them visible.

After the conversation, pick one insight and write a LinkedIn post using one of the content types. Don't overthink it. Just write it.

Do this after every conversation for two weeks. You'll have 10+ posts and at least two newsletter ideas.

Your customers are already telling you what content to create. You just need to capture it and structure it. That's the whole system.