THE SETUP
If you're building a company, you face a unique content challenge.
You need to reach farmers who might buy your product. And you need to reach investors who might fund your growth.
The usual approach is to write separately for each. Or water everything down so it works for both.
But there's a better way: educational content that naturally serves both audiences.
When you teach, everyone learns something valuable. They just use it differently.
So today, I'm going to show you how educational content works for multiple audiences without diluting your message.
Let's dig in.
THE FRAMEWORK
Why educational content works for both audiences
Farmers need to understand the problem you solve and the solution before they buy. Investors need to understand the market and opportunity before they invest.
Educational content gives both what they need.
The difference is what they do with it. A farmer uses it to decide if your solution fits. An investor uses it to see if the market is real.
But both start from the same place: understanding the problem, the solution, and why it matters.
Four types of educational content that work for both
Type 1: Problem education
This teaches about the problem your product solves.
What farmers get: "I didn't realize this was costing me so much." What investors get: "This problem is bigger than I thought."
When you clearly explain a problem, farmers see their own situation. Investors see market size.
Type 2: Solution education
This teaches how the solution category works, not just your product.
What farmers get: "Now I understand what's possible." What investors get: "I can see how this category is growing."
You're showing farmers how to think about solutions. You're showing investors why the category matters.
Type 3: Market shift education
This teaches how the industry is changing.
What farmers get: "I need to start thinking about adapting" What investors get: "The timing is right."
Industry changes affect everyone. Teaching about them shows you understand where things are going.
Type 4: Economics education
This teaches the financial impact and ROI.
What farmers get: "Here's how to calculate if this makes sense." What investors get: "Here's how the unit economics work."
Financial frameworks help anyone making a decision. You're just showing the math.
How to write educational content for both audiences
Start with the main insight
Don't bury it. State what you're teaching clearly.
Both audiences care about the core problem or solution you're explaining. Start there.
Use examples that work for both
Specific farm data: Farmers see themselves. Investors see proof.
Industry patterns: Farmers see they're not alone. Investors see market size.
Trends over time: Farmers see urgency. Investors see momentum.
You're not writing two pieces., you're writing one piece with examples that work for everyone.
Let them draw their own conclusions
You don't need to tell each audience what to do.
The farmer knows they need to evaluate solutions. The investor knows the market is growing.
What makes this different from generic content
Generic content is vague. "Our solution helps businesses improve efficiency." No one connects with that.
Educational content is specific. It teaches something real.
When you explain a real problem and its impact:
Farmers think: "Is this happening to me?"
Investors think: "How big is this market?"
Same content. Different takeaway. That's how it works.
When to write for just one audience
Educational content should be your foundation. But you'll also create targeted content.
For farmers only: Implementation details, specific use cases, customer operations stories.
For investors only: Fundraising updates, competitive positioning, company metrics.
And educational content can be targeted too. You can write problem education just for farmers. Or market analysis just for investors.
The question is: Does this teach something both audiences would value? Or is it specific to one?
Both work. Just be clear about which you're doing.
NEXT STEPS
Look at your last ten pieces of content.
Ask: Which ones taught something that both customers and investors would care about? Which were too vague or too narrow?
Then plan your next three posts. Pick a problem to explain, a solution to teach, or a market shift to share.
Write clearly. Let each audience take what they need.
Educational content builds trust with customers and credibility with investors. From the same piece of content.
If this helped you, it'll help someone in your network too. Pass it along!
Need help with content creation or strategy? Just hit reply and let me know, I'd love to help!
P.S. Keep scrolling for a visual cheat sheet 👇
