Most of us start strong with content. Posting daily, full of ideas, high energy.
Then life happens. A busy week. Travel. Suddenly it's been three weeks since we posted something.
The issue may not be motivation or ideas. It's sustainability. Daily posting works until it doesn't.
Around three posts per week is the sweet spot. Enough to stay visible and build momentum. Not so much that you burn out after a month.
The key to consistency is having a simple structure you can repeat every week.
So today, I'm going to show you a system for posting three times per week consistently.
The 3-post system
Post Type 1: The education post
This is where you teach one concept, framework, or insight.
How to create it: Answer one question from recent meetings. Explain one concept simply. Break down a framework you use. Share something you had to clarify for someone this week.
Example topics: How to calculate customer acquisition cost. The difference between features and benefits. Why most onboarding processes fail. How to structure a pricing conversation.
This post positions you as an educator and provides clear value. It's the foundation of your content strategy.
Post Type 2: The story or insight post
This is where you share a customer story, an aha moment, or a lesson you learned.
How to create it: Pull from recent meetings and conversations. Share your own experience. Talk about observations in your industry. Tell the story of a customer transformation or a mistake you made.
Example topics: A customer who finally understood why they needed your solution. What surprised you in a conversation this week. A mistake you made early on and what it taught you. Something you used to believe that turned out to be wrong.
This post shows real-world application and helps people connect with you. Stories work because people see themselves in them.
Post Type 3: The engagement post
This is where you ask a question, start a discussion, or get people talking.
How to create it: Ask about their biggest challenge. Get their opinion on an industry topic. Invite them to share their experience. Find out what they're struggling with right now.
Example topics: What's your biggest challenge with [topic] right now? What's one thing you wish you knew before you started? How do you handle [common situation]? What's working for you this quarter?
This post builds community and gives you direct insight into what your audience cares about. And weekend timing works well for engagement posts when people have more time to think and respond.
The batching system that makes this sustainable
The reason most of us can't stay consistent is that we try to create content on the fly. We sit down each day and think "what should I post today?"
That's exhausting.
Here's what works instead: batch everything at once.
Write all three posts in one sitting. Pick a time that works for you and write all three posts for the week. Don't try to create content daily. Create it once, then just post it.
Capture content as you go. Keep a running note on your phone or in a document. After every meeting, jot down questions people asked, stories they shared, insights that came up. This becomes your content feed. You're not creating from scratch. You're capturing what already happened.
Use the 80% rule. Post when it's 80% good, not 100% perfect. Waiting for perfect is why people burn out. Done is better than perfect. You can always refine your message in the next post.
When you batch your writing, you stay in the same mental mode. You're not context-switching every day.
Bonus: If you already write a weekly newsletter
If you're already writing a newsletter every week, you don't need to create more content. You need to repurpose what you already wrote.
Take your newsletter and break it into three posts:
Post 1: Pull out the main framework or concept. Your newsletter probably teaches something. Extract that framework and turn it into an education post.
Post 2: Extract the best story or example. Your newsletter likely includes a story, case study, or example. Turn that into your story post.
Post 3: Turn your conclusion into a question. Take the main point of your newsletter and flip it into a question for your audience. That's your engagement post.
Now one piece of writing becomes four pieces of content: one newsletter plus three posts.
This works because you're not creating more work. You're maximizing what you already created. Your newsletter subscribers get the deep version. Your social audience gets the highlights. And different people consume content differently. Some prefer email. Some prefer social. You're meeting them where they are.
Your next steps
Review your meetings from last week or pull up your last newsletter.
Write three posts using the system: one education post, one story post, one engagement post.
Schedule them for next week.
That's it. See how it feels to have content ready before the week starts instead of scrambling to create something every day.
Three posts per week. Batched in one sitting. Using content you're already capturing or creating. That's the system.
That’s all for today, see you next Sunday!