Why founders should be posting

You build trust faster

People tend to buy from people they trust, not brands. When you post as a founder, you're not just marketing a product. You're showing who's behind it.

They see you understand their world. They see you're listening to their problems. They see you're a real person building something for them, not a faceless company trying to sell them something.

That trust transfers to your company. And it happens faster through your personal account than through any company page.

You build relationship capital

Your personal network includes industry connections, early customers, other founders, investors, and advisors. These people will engage with your content more than they'll engage with your company's content.

Each post extends your reach through people who already know and trust you. That's distribution you can't buy with ads.

You differentiate in a skeptical market

When you show up consistently and transparently, you signal you're different. You're not hiding behind marketing language. You're putting yourself out there.

That transparency creates credibility for your company. It shows you're committed long-term.

You surface insights no one else has

You talk to customers every day. You see patterns across different operations. You understand both the technology and the reality of farming.

That perspective is rare. And when you share it publicly, farmers pay attention. They're not getting generic content. They're getting insight from someone who actually knows.

You become the known name while the space is open

Very few founders post consistently right now. The ones who do become recognized voices in the industry.

This is an “early” mover advantage. While other founders stay quiet, you build visibility and authority just by showing up regularly.

In a year, you'll more likely be the founder people recognize. The one they think of when they need your category of solution. You could own your niche simply because you showed up and shared your expertise.

You create content your sales team can use

Every post you write becomes an asset. Your sales team can share it with prospects. Your customer success team can use it in onboarding. Your marketing team can repurpose it.

One founder post becomes multiple touchpoints across your company. You're not just building your personal brand. You're creating resources that help everyone sell better.

You don't need a complicated strategy. Just start simple.

Post once a week to start

Don't try daily right away. One post per week is manageable and builds momentum. Pick a day and stick to it.

Once you're comfortable with weekly, work toward three posts per week. That's the sweet spot for staying visible without burning out. And for the LinkedIn gods to figure out who your audience is and build momentum.

Share what you're already thinking about

You're already having customer conversations and noticing patterns. What question came up this week? What surprised you? What do you wish customers understood?

That's your post. You're capturing what's already in your head.

Keep it simple

Three to five paragraphs. One clear point. Your voice, not corporate language. Don't overthink it. Post it and move on.

Ideas when you're stuck

A customer question from this week. Something you learned in a conversation. A misconception about your industry. Why you started the company. A challenge you're solving. What you're seeing in the market.

You have the material. Just write it down.